Client

Pip & Rose Design, a Perth-based botanical studio specialising in handcrafted kokedamas, watergardens, plant décor and creative workshops. The business brings the beauty and serenity of nature into the home through thoughtfully curated botanical products and experiences.

Goal

The goal was to establish a digital presence for Pip & Rose Design that increased brand visibility while supporting ecommerce growth. The website needed to showcase the plant, décor and workshop offering, educate customers through plant care content, and provide a scalable platform that could be managed efficiently alongside the day-to-day demands of running the business.

Challenge

• No central digital platform existed to promote the brand, products, workshops and market stall presence.
• A growing catalogue of plants, décor and workshops required a clear content structure that remained easy to browse and manage.
• Pip & Rose Design required an intuitive ecommerce platform to simplify inventory management across online and market stall channels, while reducing the time required to maintain product listings.
• Customers required access to plant care information, workshop bookings and contact enquiries within a seamless user experience.

Approach

• Developed a customer-focused information architecture with dedicated experiences for plants, workshops and home décor, simplifying navigation across the product range.
• Designed a contemporary visual identity using bold accent colours to reflect the natural textures and tones of the plants, ensuring the products remained the visual focus throughout the website.
• Implemented structured product content, inventory management and contact workflows, enabling Pip & Rose Design to manage the website independently with minimal administration.

Solution

A contemporary Shopify website was designed around the customer journey, with dedicated experiences for plants, workshops and home décor. Clear information architecture, educational plant care content and streamlined ecommerce functionality made it easy for customers to discover products, book workshops and engage with the brand, while providing Pip & Rose Design with an efficient platform to manage inventory, content and enquiries.